Inventory what earns value
Combine a crawl with analytics, Search Console landing pages, backlinks and conversions. A low-traffic page may still support a valuable link or journey.
- Current URLs and status codes
- Metadata, canonicals and headings
- Organic landing pages and queries
- Backlinks and assisted conversions
Map changed URLs once
Create a one-to-one redirect where a genuine replacement exists. Avoid blanket homepage redirects and redirect chains that hide mapping errors.
Validate the rendered release
On staging, verify canonicals, index directives, internal links, structured data and primary content. Make sure staging protection cannot leak into production.
Monitor immediately
Submit the sitemap, inspect representative URLs and watch crawl, indexation, traffic and conversion signals. Keep the old inventory available for 404 triage.